EXPERT-TO-EXPERT BUSINESS DEVELOPMENT WORKSHOPS
Learn how to reach the people who count
Market & sell to expert buyers
Passle’s Expert-to-Expert Business Development workshops are designed for B2B organisations with an interest in E2E Marketing, Account-Based Marketing and Social Selling.
These sessions are quite small (usually around 8-10 people in senior sales & marketing roles) to provide tailored one-to-one advice.
There is no charge at all, we only ask that if you find it valuable to help us spread the word about Expert-to-Expert marketing. These sessions fill up quickly, so book your place today.
During the workshop, the Passle Client Success team will cover real-life examples and exercises, through:
- Account analysis: mapping decisionmaker and stakeholder engagement
- The weapons of influence: engaging prospects and developing relationships
- Expertise & positioning: deliberate use of targeted insights to shape stakeholder opinion
- Business outcomes: applying the strategic method to drive key account growth
Wed 18 July 2018
15:00 – 17:00
Henry Wood House
The Office Group
2 Riding House Street
London W1W 7FA