Trish LilleyChief Marketing & Business Development Officer

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About Trish

With over 20 years of experience in legal marketing, Trish is nationally recognized for her innovative strategies in client development, digital marketing, and branding. She has launched successful client feedback programs, implemented marketing professional development initiatives, and executed national advertising campaigns. Trish’s expertise in analyzing firmwide data enables her to develop responsive client acquisition strategies. As a member of the Legal Marketing Association’s International Board of Directors, she contributes to shaping industry standards. Trish is committed to driving collaboration and innovation to enhance client relationships and firm success.

talk

Building Influence Within Your Firm & Gaining Buy-In for Change

When it comes to driving digital transformation at your firm, it’s fair to say you’re often up against it with pushback from partners who may not understand your vision. There’s no one better to run a masterclass on how to navigate this than Trish Lilley, Chief Marketing & Business Development Officer at Thompson Coburn.

Join this session to learn how to engage the right people at your firm needed to make transformation happen to keep your firm ahead of the curve.

Takeaways include:

  • Tips for managing strengths and weaknesses within your team
  • How to get things done without being too hierarchical
  • How to have gravitas and most importantly, own your space
  • The importance of marketing yourself to your colleagues”

 

Joanna Barker-Wall, DLA PiperJoe Green,nChief Innovation Officer, Gunderson Dettmer