Sarah-Jane joined Weightmans in 2006 as Director of Business Development and Marketing. In 2014 she became the firm’s first non-lawyer Business Services Partner. She has over 20 years’ experience gained in marketing and business development roles within professional services firms. She has an MBA and is a CIM Chartered Marketer.
Sarah-Jane sits on the firm’s Operations Board and is responsible for client relationship management, new business creation and internal and external communications activity.
Her team’s success has been recognised with several awards – the Law Society Excellence Award for Marketing and Business Development Team of the Year (2010), the Innovation Award at the Association of Proposal Management Professionals Awards (2013) and the Client Management Award at the Legal Week Innovation Awards (2016).
Sarah-Jane was named in the NW Insider Women 100 List 2014 and Women of Influence List 2015.
The data down-low: How Weightmans transformed data for BD
The fact that data is important is undisputed, however, the best practice for actually using data day-to-day as part of marketing and BD efforts is not as well understood. In this session, Sarah-Jane will share how Weightmans have adopted a data-driven approach and turned it into a strength for the firm, including using data to predict pipeline and shape campaigns.