Phillip McGowanGlobal Director, Corporate Communications

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About Philip

At Reed Smith, Phil directs a comprehensive spectrum of communication functions, including PR, internal and executive communications, digital marketing encompassing web, social, podcasting, and content aggregation, leading a global team of over 30 individuals. Phill brings over 20 years of dynamic communications expertise, honed through pivotal roles at leading firms such as Jenner & Block and Crowell & Moring. With a rich background spanning legal services, government, and media, he has spearheaded strategic communications for global professional services firms. Phill has led transformative initiatives, driving branding, messaging, and go-to-market strategies. His current tenure underscores his proficiency in executive counsel, reputation management, and crisis communications, cementing his reputation as a strategic leader in the field.

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How Reed Smith Achieved a World-Class Digital Presence

When it comes to having a content-first digital marketing function, Reed Smith are leading the way. Join their Chief Marketing Officer, Sadie Baron, and Global Director of Corporate Communications, Phillip McGowan, for an in-depth look behind their strategy, as they share how they’ve built a world-class digital presence for the firm that lives up to the results and experience delivered to clients – without always having the benefit of a strong website.

Key takeaways include:

  • How content streams and distribution capabilities can engage existing and new audiences
  • A roadmap for building a digital marketing and content infrastructure designed to facilitate the B2B buyer journey.
  • Tips to build market awareness without having a strong website
Nicole Petrie, Chief Marketing and Business Development Officer, Schulte Roth + ZabelSadie Baron, Chief Marketing Officer, Reed Smith