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About Nilam

Nilam has over 15 years of experience in business development and marketing, with a particular focus on thought leadership, campaigns and content marketing. Most recently, over the past five years at Linklaters, Nilam has led on a number of global strategic priorities for the firm, including crisis management and ESG. This includes working with global, multidisciplinary teams of lawyers to create and implement the firm’s go-to market strategy in these areas.

Cutting through the noise: 4 simple steps to deliver effective content marketing

Exploring four key steps for success, from activating your lawyers, to publishing and distributing content and delivering personalised feedback, this session will distil best practices from leading law firms. Panelists will share how to use content to amplify your firm’s voice and be the first to the market, and how to demonstrate the impact of content marketing to stakeholders.