Nicole PetrieChief Marketing and Business Development Officer

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About Nicole

Leading Schulte’s Marketing & Business Development team, Nicole collaborates closely with the Executive Committee and firm leadership to drive and expand business development and marketing strategies. With over 20 years of global experience in professional service firms, Nicole ensures Schulte delivers a superior client experience while fostering a consistent business development mindset across all professionals, enhancing brand differentiation. Previously, as Global Head of Client Experience and Market Development at KPMG, she spearheaded a global sales transformation across 150 member firms, providing business development, sales transformation, and leadership coaching. Nicole worked as a Client Relationship Executive for Deloitte and as a Certified Practicing Accountant has held senior accountant roles in the financial services sector, beginning her career as an auditor for Ernst & Young.


Beyond Rainmakers – Deepening the Client Relationship

Step into the shoes of a first-time Chief Marketing and Business Development Officer who has made a substantial impact at her firm within a short period of time.

In this session, Nicole will uncover the pivotal role of being a true change agent; discussing the importance of championing your lawyers to drive sales through self-service means, giving them a voice, building an effective team and creating instant impact within the first 12 months in post.

Takeaways include:

  • Using marketing and sales to deliver value and put lawyers in front of clients
  • Balancing reduced budgets against your ambitions for the firm
  • Establishing yourself as a trusted leader in your role


What is the benefit of change

Coaching, skill set and discipline. The learning zone: How far can people change people they spring back? People stay in their comfort zone because it’s easy. Building deep relationships with everyone. Not bringing in too many details at once.

Technology fuels transformation. Start them small, then build them up some bigger stuff like CRM. Don’t start with the big stuff or you scare them away. The power of discipline. What she’s using now is not the end goal, it’s part of the journey.

Monica Rodriguez Kuniyoshi, Chief Marketing Officer, Gunderson DettmerPhill McGowan - Reed Smith