Naomi Butson – Marks & ClerkCorporate Communications Manager

← Back to the CMO Series Live 2023

About Naomi

Naomi joined Marks & Clerk in early 2021 as the firm’s Corporate Communications Manager. Working closely with the Marketing & Business Development team, Naomi manages, develops and implements all corporate communications for external audiences in support of the firm’s growth areas. Prior to joining Marks & Clerk, she spent six years in Hong Kong, most recently as a Director in the Hong Kong office of Hill+Knowlton Strategies, part of the world’s largest advertising and communications agency, WPP. She is well versed in delivering dynamic and strategic campaigns for a broad spectrum of local, regional and global clients from HSBC to Spotify to Singapore Airlines.

Naomi previously worked for a well-known Hong Kong boutique agency, where she gained corporate and crisis communications experience in Hong Kong, China and Vietnam, across clients such as Estee Lauder Companies, Samsonite and Global Brands Group. She also co-led a series of crisis and media training sessions for her key clients, alongside the CEO of the agency.

Prior to relocating to Hong Kong, Naomi played a critical role in executing the public facing strategy for Their Royal Highnesses The Duke and Duchess of Cambridge and Prince Harry. She worked on a variety of high-profile moments in Their Royal Highnesses lives including the London 2012 Olympic Games and Prince Harry’s noteworthy Tour to the United States in support of The Queen’s Diamond Jubilee. Naomi also spent time with News Corporation in London working for Fox Interactive Media focusing on social media, events and marketing.

Cutting through the noise: 4 simple steps to deliver effective content marketing

Exploring four key steps for success, from activating your lawyers, to publishing and distributing content and delivering personalised feedback, this session will distil best practices from leading law firms. Panelists will share how to use content to amplify your firm’s voice and be the first to the market, and how to demonstrate the impact of content marketing to stakeholders.

Head of Communications, Charles Russel SpeechleysCrossley Sanford, Ankura