Kelly is the Marketing Manager in Boodle Hatfield’s Business Development & Marketing team. She is responsible for developing and delivering the firm’s marketing and communications initiatives and works closely with all of the firms core practices and sector groups.
Cutting through the noise: 4 simple steps to deliver effective content marketing
Exploring four key steps for success, from activating your lawyers, to publishing and distributing content and delivering personalised feedback, this session will distil best practices from leading law firms. Panelists will share how to use content to amplify your firm’s voice and be the first to the market, and how to demonstrate the impact of content marketing to stakeholders.