← Back to the CMO Series Live 2023

About Julie

As Chief Marketing Officer Julie is responsible for all aspects of the firm’s marketing, communications and BD activities.

Since joining the firm in the summer of 2017, Julie has focused on building and developing a team of highly engaged professionals to support the firm, including launching a market-first graduate trainee scheme for BD and marketing. The wide-ranging remit of the team includes business development, brand and design, client listening and management, corporate hospitality and events, internal and external communications, press and public relations and BD technology and systems.

Prior to joining Travers Smith, Julie undertook several consulting and interim positions with a number of UK and international law firms. Julie’s experience spans business strategy and management, marketing and communications, and business development. She has managed large teams within the UK and internationally and has held director positions in both corporates and professional services organisations.

The story of a successful rebrand: Travers Smith

For any firms out there contemplating revamping their firm’s image, this one’s for you. Fresh off the back of a full rebrand, Travers Smith CMO Julie Stott will reflect on her experience to share how she and her team tackled the whole process, from start to end, and what they learned from the experience.

Key takeaways include:

– Where to start from, and what are the steps the journey will take?
– Why do you rebrand?
– The decisions and challenges of a rebrand
– Getting partner buy-in