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About Barney

Barney O’Kelly, digital marketing director at AlixPartners, has spent more than 20 years advising business-to-business organizations on how to achieve successful business outcomes through marketing and communications. He has spent the best part of the last decade in professional services, including time as Global Head of Communications at Freshfields. Throughout his career, he has driven change by successfully navigating the complex politics and culture of partnerships.

AI in Content Marketing

The opportunities offered by Artificial Intelligence and Machine Learning are enormous. This session will explore how AI can assist in the content process, as well as looking at ways to overcome the challenges of implenting AI at scale whilst maintaining strategic direction.