Powerful headlines – 11 top tipsMarch 11, 2019We are often asked about Headlines and what makes a good one. The list below is a great reference for anyone looking to improve their...
How to get your boss to help close deals… and write contentJuly 16, 2018Sometimes you need to get your boss to do something to help a deal proceed. Their help can be priceless in the authority it brings. I...
Knowledge Gaps & Content Marketing: 4 easy steps to create accessible content.August 29, 2017We were taught at school that the smartest people make even the complex and obscure ideas understandable but even still, everyone has...
Where do you get your inspiration from? A breakdown of my last three postsAugust 15, 2017A common struggle, particularly if you’ve just started to blog, is ‘what do I blog about?’ You can have the best strategy, the best...
Best practice: 3 ways to create highly clickable titles on PassleFebruary 15, 2017Titles: they're either your worst enemy or a forgettable wallflower when you're creating content. Yet, while they are an important key to...
How do you create a winning Passle post?February 11, 2016If you’ve been wondering what makes the perfect Passle post, then wonder no longer, I have dived into our archives and come back with a...
How much to write in a Passle postAugust 28, 2014How much to write in a Passle post This is very much a matter of opinion and there is no “right” answer, however, there are some...
