Authenticity in B2B communications – Do what Dr Seuss says…..October 5, 2018We often see the advice 'be authentic'. I always thought it odd advice - what else could you be? Then I started realising that often...
How to send an email using ISTATOYSeptember 14, 2018ISTATOY stands for I Saw This And Thought Of You and gives you the ability to share relevant content directly with your key contacts....
How to Install the Passle ButtonSeptember 11, 2018If you have just signed up to Passle, watch this video (1 minute) to find out how to install the Passle button onto your relevant...
How to mature your digital presence from inactive to activeJuly 18, 2018I love this video created by Sarah Goodall Founder of Tribal Impact. Yesterday Sarah talked me through her social media maturity model. ...
6 tips to take your Passle post to the next levelJuly 12, 2018Not all Passle posts are created equal. Learning how to write an insight that will hit the mark takes some time and a good understanding...
Great piece of content – who is it for?June 18, 2018If your job is to encourage your team to write public facing content, then there are two questions to ask whenever someone creates a...
Name-checking & LinkedIn – a great way to approach senior decision makersApril 18, 2018When you share content on LinkedIn you can name-check people to alert them that you think the thing you are sharing will be interesting...
The sales nudge nailed – via contentMarch 5, 2018The sales nudge. You really want to interact with a prospect or client but do not want to send a 'just checking in' or even worse 'just...