Passle provides feedback direct to your authors and to the marketing teams. Statistics of views & gamification help drive engagement while ‘who read what’ data is delivered by email and mobile notifications.
Company and individual reader information is also fed back to the authors from the distribution networks and can also be fed through to your CRM. Data from across all your publishing networks is collated in one place and delivered seamlessly to authors, stakeholders and your CRM.
Deliver more powerful reporting
We’ve worked with the best thought leadership programs across the world to deliver, not just a huge amount of valuable raw data on thought leadership campaigns, but to also curate that data to demonstrate the impact of content in the most useful way.
Reports for authors
Passle authors are reported to on an individual basis so they can see not just vanity metrics, like the number of reads their content received, but also its commercial impact.
For example, authors can opt to be notified about who clicked through to their post from a newsletter, or which clients received their content from colleagues.
Authors can also measure their progress using the Passle Expert Influencer Score (EI Score).
Third party analytics
Passle content can also be integrated with third-party analytics tools such as Google analytics, Pardot or Eloqua to give a single, centralised view of all content.