Google Analytics: Back to Basics

Today’s webinar was a quick look at a few easy things you can do on Google Analytics in order to get your questions answered.

Here’s what’s covered:

  • What does the Google Analytics jargon mean?
  • Date ranges and segments
  • Real Time
  • Looking at audience and acquisition
  • Comparing different data
  • Setting up custom reports and having them emailed to you

Do either of these two sentences fit? A) You've had Google Analytics plugged into your website for a while now but you haven't checked it as you're not sure where to find the information you need. B) You have your habits with Google Analytics but you're not sure how to ask it the right questions.