Online Seminar

INSIDER CLUB 2021 Q2

Structuring Successful Thought Leadership Programs

Thursday, 20th May 2021
3-4:30pm GMT (10-11:30am EST)​

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WHY ATTEND

Best in class advice for your thought leadership program

Free Passle Online Training Tutorial

How are the most successful legal thought leadership programs staffed and structured?

Join the Passle Insiders Club for a Livestream Q&A as we dig into the people, structures and processes that drive successful thought leadership programs.

With a foreword from Reed Smith CMO Sadie Baron, we bring successful program managers from across the professional services spectrum as they share their successes and philosophy for driving growth through thought leadership.

WHAT WE’LL COVER

Insight into what works and what doesn’t from industry leaders

How successful programs define success and set goals

A look at KPI’s & how to craft meaningful and effective targets

Ideal team structure to manage a program

The roles and responsibilities within effective thought leadership programs

Contributing to business goals

How to align your thought leadership program to the success of the team and the organization as a whole

SCHEDULE

(Times in GMT)

 3 – 3:20pm

TALK

What do effective legal marketing functions need to prioritise in 2021 Phill McGowan – Global Marketing Director at Reed Smith

3:20 – 4pm

LIVE Q & A

Best Practice Breakdown: Structuring your thought leadership program for success

Jennifer Conley – Business Development Manager at Michael Best
Alex Williams – Business Development Manager at Baker McKenzie
Sarah Strachan – Client success manager at Passle

4 – 4:30pm

Networking workshops

OTHER PASSLE EVENTS

PAST EVENTS

Passle Rainmaker Conference 2018
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Insider Club event 2021 Q2