In a world where politicians whitewash, companies spin and the media seem liberal with the truth, who can we trust?
In our daily lives and indeed in business, we crave information when we make decisions. But who can you rely on when so much contradictory information is available at the click of a button?
Countless events in recent history suggest that stories supersede facts. Authenticity is at the heart of modern communications, but does being ‘authentic’ mean being truthful?
Join us for an evening of cocktails, networking and a panel discussion from James Ball (Buzzfeed), Richard Fogg (CCgroup), Amanda Moulson (Access Emanate), John Brown (Hotwire), and Connor Kinnear (Passle).
Thurs 13 April 2017
18:00 – 21:00 BST
WeWork South Bank Central
6.30pm – 7pm
7pm – 7.45pm
Authenticity in digital communications
Who do you trust in a post-truth world?
7pm – 9pm
Bar and networking opportunity
Passle turns busy experts into recognized thought leaders.
Passle is a digital marketing platform that puts content back where it belongs: in the hand of experts. Unlike conventional blogs, Passle’s software facilitates on-the-go commentary with professional looking results that can be customized to fit your brand message.
The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.