Job Agency Case Study

Pie Recruitment


The challenge for PIE Recruitment was getting their recruiters to generate more interesting thought leading content and to put themselves out there online.

“We were already doing a great job on shouting about what we’ve got – jobs etc – on social media… But we knew we needed to do something more than that to solidify expert status, thought leadership etc and resonate with audiences more than just the “active job seeker”… sometimes the thought of creating an opinion can seem like a process that involves a lot of time & effort.  They worry that what they’ve got to say isn’t interesting.  It’s just not comfortable.”
Chloe Whitelock, Marketing Manager at PIE Recruitment


Passle enabled them to easily gather insights from their recruiters and to showcase their thought leadership. PIE Recruitment is now a multi-award winning firm for its blog and content production.

  • “We’re incredibly proud of the whole team here who create this blog & the content, none of whom have had any previous experience in writing blogs or opinion material.  To have this recognised, amongst strong competition & so soon after its inception, is something we’re incredibly chuffed about… Passle has made the content blog possible for us. At the outset of thinking about content marketing, we felt like we had a mountain to climb. Passle helped us navigate and facilitate this in a much easier way.”

    Chloe Whitelock
    Chloe Whitelock Marketing Manager at PIE recruitment


Increase of web traffic and social media activity since using Passle

0 %
website sessions
0 %
referrals from social media
0 %
direct website traffic
0 %
PIE Homepage traffic
0 %
0 %
0 %
0 %

Pie Recruitment’s Journey

June 2016

PIE recruitment selects Passle to build their online presence.

First Post
One of the first articles – written by their Operations Director.

8 months later, this is not only their best performing blog post, but the highest driver of traffic to their website outside of normal job-related advertising posts.


December 2016

Number 16 in the EMEA region for staffing agencies under 50 employees.

Pie Recruitment LinkedIn Most Socially Engaged Staffing Agencies 2016

January 2017

PIE won the Recruitment Agency Blog of the Year 2016

Overall awards sponsor, Peoplise, said: “Congratulations to Pie Recruitment on winning the Recruitment Agency blog of the year award. It was great to see so many well written blogs but the ones that stood out for us struck the right balance between being fun and informative.”

Pie wins the Recruitment Agency Blog of the Year 2016

March 2017

PIE Recruitment wins a coveted Creative Online Marketing Award at the OnRec awards

First invitation to speak at an industry event, Chloe Whitelock presenting at On The Edge Marketing within the Recruitment Sector

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