Forsters smash their Content Marketing goal by 4x in just 2 months

The challenge

Forsters is a leading London law firm which delivers exceptional legal advice to clients principally drawn from the real estate and private wealth sectors. In key practice areas, they bring to the table​ some of the preeminent legal experts in the industry.​

As part of a wider BD strategy to enhance profile and build reputation, the team at Forsters needed a platform to demonstrate their expertise in alignment with their highly regarded social media presence.​

The solution

Forsters set a content writing target for their fee earners and implemented Passle to ensure that this could be done easily and effectively. Passle helps the team at Forsters publish authentic and useful insights. The technology provides capabilities for:​

  • Fee earners to publish client relevant insights to the Forsters website in moments​
  • The wider firm to leverage insights, engaging with key contacts directly or on social media​
  • Individual feedback for authors on the impact and reach of their insights​
  • Streamlined and secure control of all published content​

The efforts of the Marketing and Business Development team at Forster’s, supported by the Passle platform, allowed the firm to efficiently create useful content that engaged key clients and new​ prospects.

IN THE FIRST 2 MONTHS…

Forsters were able to demonstrate valuable engagement with key clients and prospects

The team created…

0 x more
content than the KPI

Forsters received…

0 +
new website visitors

LinkedIn traffic grew…

0 %
In two months

Fee earners were…

0 x
more socially active
  • “For a long time, our firm and our clients have known that Forsters has expertise that is second to none. With Passle we’re able to better profile our sector and service knowledge to the market at large.”​

    CLAIRE FARRELLY
    CLAIRE FARRELLY Head of Marketing & Business Development​
  • “Passle has changed my approach to social media. It allows me to deliver authentic insights to my client base in an efficient and timely manner.”

    ANDREW CRABBIE
    ANDREW CRABBIE Partner
  • “Being timely is key. When writing commentary pieces it is important to get your content out as soon as possible, Passle allows you to do that.”

    OWEN SPENCER
    OWEN SPENCER Senior Associate

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