Forsters smash their Content Marketing goal by 4x in just 2 months
Forsters is a leading London law firm which delivers exceptional legal advice to clients principally drawn from the real estate and private wealth sectors. In key practice areas, they bring to the table some of the preeminent legal experts in the industry.
As part of a wider BD strategy to enhance profile and build reputation, the team at Forsters needed a platform to demonstrate their expertise in alignment with their highly regarded social media presence.
Forsters set a content writing target for their fee earners and implemented Passle to ensure that this could be done easily and effectively. Passle helps the team at Forsters publish authentic and useful insights. The technology provides capabilities for:
- Fee earners to publish client relevant insights to the Forsters website in moments
- The wider firm to leverage insights, engaging with key contacts directly or on social media
- Individual feedback for authors on the impact and reach of their insights
- Streamlined and secure control of all published content
The efforts of the Marketing and Business Development team at Forster’s, supported by the Passle platform, allowed the firm to efficiently create useful content that engaged key clients and new prospects.
IN THE FIRST 2 MONTHS…
Forsters were able to demonstrate valuable engagement with key clients and prospects
The team created…
LinkedIn traffic grew…
Fee earners were…
“For a long time, our firm and our clients have known that Forsters has expertise that is second to none. With Passle we’re able to better profile our sector and service knowledge to the market at large.”
“Passle has changed my approach to social media. It allows me to deliver authentic insights to my client base in an efficient and timely manner.”
“Being timely is key. When writing commentary pieces it is important to get your content out as soon as possible, Passle allows you to do that.”