The challenge

Colligan Law LLP is an experienced, entrepreneurial law firm in Upstate New York. The Colligan team’s advice is highly valued by established businesses, start-up companies, entrepreneurs, venture ​capitalists, angel investors and cutting-edge technology companies.​

The Colligan point of difference is its team of knowledgeable entrepreneurs, founders and advisors, who have been on all sides of the table for successful business.​

To grow the firm in a crowded marketplace, the team at Colligan needed to showcase their knowledge and point of difference.

​

The solution

Colligan knew the expertise of their team and the value of their insights. As a firm they set out to create short, timely content to bring clarity to the pressing concerns of key clients and prospects.​

Passle was a part of this initiative, allowing the expert advisors at Colligan to: ​

• Streamline content creation so fee earners can create and publish insights online in moments​
• Get regular feedback on their content reach and impact​
• Safeguard all published content so it meets brand guidelines​

The efforts of the team at Colligan, empowered by Passle, meant the firm were not just able to easily exceed their target for content creation, but to generate extraordinary engagement from their most important clients and prospects.