Our story

Passle: the professional services marketing platform…

Passle is the leading marketing technology dedicated to legal and consultancy firms. Over the last 8 years we have built the best platform to enable your experts to engage on-line with their key clients and stakeholders.

In 2014 we started working with our first legal client, implementing our easy and quick blogging tool. To complement that we have built tools for feedback, sharing, governance, behavioural science and gamification – all built around the unique needs of these complex, matrix-managed firms.

We now have over 100 legal and professional services clients including Deloitte, Freshfields, Alvarez & Marsal, Linklaters, DLA Piper, Reed Smith, Ropes & Gray, Alix Partners and Clifford Chance.


2012 – Passle formed in Oxford, UK – ‘Passel’: informal or dialect or, mainly US. a group of no fixed number.

2013 – The fast, reactive blogging platform is launched. It is quickly a hit with experts who have lots to say, but little time to say it.

2014 – Our first law firm client, Freeths. Feedback, Behavioural Science and Gamification added after feedback from users in our Oxford University pilot group.

2015 – Our first ‘Magic Circle’ client, Freshfields. Governance and Approval systems added.

2017 – Deloitte, the world’s largest professional services network, launches.

2018 – Passle used by 7 of top 20 UK law firms.

2020 – Client Connect launched.

2021 – Digital Transformation Suite launched.

How it all began