Webinars

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Content Marketing and your B2B Business [Updated]

28 Nov 2016

You don’t have to be selling the latest exciting gadget to write great content. Claire Trévien explains what content marketing is and isn’t and shares tips to make it work for your business.

Maximize your Content’s Reach: 5 things to do after you hit ‘publish’

23 Nov 2016

Creating content is only half of the journey, how do you ensure that it then reaches the right people? More than that, how can you use it to convert prospects?

In this bitesize webinar, Claire Trevien will give you tricks and tips to maximize your content’s reach in a B2B context.

Google Analytics: Back to Basics

26 Oct 2016

Do either of these two sentences fit? A) You’ve had Google Analytics plugged into your website for a while now but you haven’t checked it as you’re not sure where to find the information you need. B) You have your habits with Google Analytics but you’re not sure how to ask it the right questions.

In this bite-sized webinar, Claire Trévien will give you lots of practical tips to get to grips with Google Analytics.

5 ways to use your company culture to market yourself!

19 Sept 2016

Every business has a company culture. The trick is to use it to promote your business. This video shows you 5 ways to do so.

5 tips to optimize your LinkedIn profile!

13 Sept 2016

Almost everyone has a LinkedIn profile but is yours firing on all cylinders? Here are 5 quick ways to make sure you stand out and reach the right audience.

7 Twitter Strategies You Can Action Now

17 Aug 2016

In this 15 minute webinar, Claire Trévien demonstrates 7 Twitter strategies that should be part of your B2B Marketing Strategy. This session will feature practical (and free) tips to make the most of this platform.

Instagram and Business: Seven Strategies for B2B Companies

27 July 2016

B2B companies are still reluctant to dip their toes into the more ‘fringe’ social media networks. With over 500 million users, can Instagram truly be called fringe anymore?

Visual Marketing Tools for Non-Designers

13 July 2016

Whether you don’t have the budget for an in-house designer, or you would like to know some shortcuts to creating great visuals for social media or blog posts, this webinar is for you. Claire Trévien will talk through some of her favourite tools, with a particular focus on Canva.

Beyond the marketing team: getting your experts to create content

6 July 2016

How do you get your busy experts to create and share their content on social media in a sustainable way? More importantly, how do you encourage them to create the right content for your audience? Passle’s Chris Grant spends his days empowering fee-earners to do just that, and is here to share his top tips.

How to make content marketing work for your B2B company

22 June 2016

You don’t have to be selling the latest exciting gadget to write great content. Claire Trévien shares case studies of B2B companies who have successfully implemented a content marketing strategy.

Legal Content Marketing and Social Media Report 2015

8 June 2016

In this webinar, Chris Grant and Claire Trevien discuss Passle’s most recent report into the content marketing and social media habits of the UK’s top 100 law firms. How do the figures compare to 2014? Watch to find out, as well as to get tips on how to improve your law firm’s content and social media strategy.

How do you solve the 3 big problems with content marketing?

25 May 2016

We’ve all heard the evangelists: content marketing is king. However, this strategy is not without its pitfalls: how do you create sustainable and relevant content for your audience without just adding to the noise?

Join Babelquest’s Eric Murphy and Passle’s Chris Grant to find out what the 3 big problems of content marketing are, and how you can solve them.

How to use Buffer for your B2B Business

18 May 2016

A quick guide to Buffer in conjunction with real-life examples from Passle. This webinar is presented by Claire Trevien, Head of Content Marketing at Passle.

The Human Behind the Brand: how to use social media effectively

12 April 2016

This webinar covers topics such as social selling, employee advocacy, and the best social media networks for your business.

B2B marketing case study: Building the Instech Ecosystem

6 April 2016

David Kirk and Paolo Cuomo discuss how to build your niche’s ecosystem from scratch.

The Essential Guide to the Marketing Analytics Landscape

16 March 2016

Do you know your Eloqua from your WhoIsVisiting? Fear not, Passle’s David Kirk and CANDDi’s Tim Langley are going to share the ultimate jargon-free guide to the marketing analytics landscape.

How to generate leads on LinkedIn for your B2B company

8 March 2016

A lively discussion between Connor Kinnear, CMO at Passle, and Emily Miller of Marshall Walker, on how to leverage LinkedIn for your company.

Maximize your Content’s Reach: 7 things to do after you hit ‘publish’

25 November 2015

Creating content is only half of the journey, how do you ensure that it then reaches the right people? More than that, how can you use it to convert prospects?

This bitesize webinar will give you tricks and tips to maximize your content’s reach in a B2B context, presented by Claire Trevien.

3 simple steps to harness the power of Linkedin for your B2B company

14 October 2015