CHALLENGE

Brooks Gibbins and Gareth Jones launched their venture capital firm, FinTech Collective, in 2012. Their whole focus was on bringing the power of the network to sourcing, funding, and growing early stage companies in FinTech.

In March 2014, they started creating content using Passle. Their aim was to provide members of the Collective with a pulse on what’s happening in FinTech, globally.

OUTCOME

They started using Passle, and within a week, they had two dozen posts and had established a branded destination and voice for FinTech Collective.

Between April and October, Fintech Collective’s team of four contributors created over 500 Passle posts.

Feedback has been tremendous, with readership from the US to Europe to Asia.

  • "We wanted to strike a balance between Twitter (high noise-signal ratio) and long-form blogging (who has time to write or read those?). Passle promised that perfect balance, where in seconds-to-minutes, we could capture important news and put it in context for our network."

    Brooks Gibbins
    Brooks Gibbins Co-founder & General Partner

A FEW STATS

2014

0
POST VIEWS
0
POSTS

2015

0
POST VIEWS
0
POSTS

FinTech Collective’s Journey

March 2014

FinTech Collective selects Passle to build their online presence.

May 2014

First invitation to speak at an industry event, the FinTech Startups Conference.

August 2014

Listed as one of the Top 21 people to know in FinTech.

Gareth Jones listed as top people in fintech

September 2014

Invited to sit on UK Trade and Investment Panel.

Gareth Jones on the UK Trade and Investment Panel 2014

Co-hosted Financial Services Venture Capital Alliance annual meeting – 60 partners and principals of early to growth to PE firms who invest in FinTech.

Gareth Jones Co-Hosted Financial Services Venture Capital Alliance annual meeting

October 2014

Sat on the panel on New York State regulation for Bitcoin, with Ben Lawsky, Head of NYS Department of Finance.

Gareth Jones on the panel on New York State regulation for Bitcoin

December 2014

Invited by Her Majesty’s Consul General in New York Danny Lopez to meet Prince William to celebrate the success of British technology companies in New York.

Gareth Jones invited by Her Majesty’s Consul General in New York

Brooks Gibbins and Gareth Jones invited to Downing Street.

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